BioPharma Future
Strategy + Innovation Insights
If you are seeking to learn more about the strategy and innovation within the biopharmaceutical industry or the work done by Axioma Strategy, look no further. This page will comprise a collection of brief "strategy bites" that are both newsworthy and informative, designed to be thought-provoking and spark new ideas.

The biopharmaceuticals industry can learn from the mistakes made by the music industry when faced with disruption. The music industry's early attempts to stifle digital consumption by taking action against file-sharing services were unnecessary and counterproductive, said the article, and the music industry would have benefitted from looking at what its customers really wanted. Similarly, pharmaceutical companies risk ignoring patients' needs in favour of maintaining the status quo. A greater focus on technology-enabled convenience and value, as well as partnerships with startups, among other things, could help the pharmaceutical industry to stay competitive.